February 2, 2012

Microsoft 365 takes on GMail — the Gmail Man

Filed under: advertising,google — Tags: , , — jeetu @ 5:20 pm

Microsoft posted a video on Youtube today — GMail man — the man that reads your email.

Funny thing, its posted on Youtube, which is owned by Google :-)

January 18, 2012

Google launches AdSense Toolbar for Chrome – one click access to reports

Filed under: advertising,google — Tags: , , , , — jeetu @ 12:31 am

Google Launches an AdSense Toolbar for Chrome

Google today released a new extension for Google Chrome that will help you quickly access your AdSense earning reports without leaving the page you are currently reading.

Google AdSense Publisher Toolbar for Chrome

The extension, known as the AdSense Publisher Toolbar, offers a summary of your AdSense earnings for the current day, the previous day, the current month and the previous month. In addition to daily earnings data, it also show revenue data for top channels that you have created in your AdSense account.

There’s an interesting “lifetime revenue” section in the report that shows your total AdSense earnings from the day your account was approved for AdSense.

Once you install the extension, it connects to your Google AdSense account using OAuth and then uses AdSense APIs to fetch your earnings data. You need to authorize only once and thus, if you enjoy checking your AdSense report every hour, this extension could save you plenty of time.

I have multiple Google Accounts (for security reasons) and my AdSense account uses an email address that is different from my primary Gmail address. Earlier, I had to log out of Gmail to check my AdSense reports but with the AdSense Publisher Toolbar now available, I can get my basic earnings data without having to switch accounts.

On a different note, I have no idea why the Google team is calling this extensions the AdSense Publisher Toolbar when it only adds a button near your Chrome address bar and there are no toolbars anywhere. You click the AdSense button and your earnings report are almost instantly display in an overlay.

And if you activate the AdSense extension while you are on your website (that is running AdSense ads), you can turn on the “site overlay” mode and it will display a quick summary of each ad unit’s earnings that are available on that page. Channel names are confusing, especially when you have tons of them, so this visual mode will come very handy.

via The Official Google AdSense Toolbar for Chrome is Available.

January 14, 2012

Why Facebook’s Data Sharing Matters

Filed under: advertising,data mining,Facebook — jeetu @ 4:47 pm

Facebook has cut a deal with political website Politico that allows the independent site machine-access to Facebook users’ messages, both public and private, when a Republican Presidential candidate is mentioned by name. The data is being collected and analyzed for sentiment by Facebook’s data team, then delivered to Politico to serve as the basis of data-driven political analysis and journalism.

The move is being widely condemned in the press as a violation of privacy but if Facebook would do this right, it could be a huge win for everyone. Facebook could be the biggest, most dynamic census of human opinion and interaction in history. Unfortunately, failure to talk prominently about privacy protections, failure to make this opt-in (or even opt out!) and the inclusion of private messages are all things that put at risk any remaining shreds of trust in Facebook that could have served as the foundation of a new era of social self-awareness.

 

via Why Facebook’s Data Sharing Matters.

July 3, 2009

TV-Internet Ads are broken

Filed under: advertising,tech — jeetu @ 6:51 pm
TV Ads are broken

TV Ads are broken

Today I was watching some sitcom on TV, with lots of boring ads every 10 mins. While watching the ads I noticed that almost all ads tell you their website and ask you to visit it to buy their product.

That had me thinking — how in this world will people remember some vendors website. I spend atleast 12 hours a day on my computer, still dont end up remembering the websites these ads suggest, even if I like their product. Well, it could be because I didn’t like their product so much, or may be because I could just google it (or bing it). But how do you expect a average internet user to remember these sites?

There’s something missing here. Whenever you expect a lot from the user of a system, it almost always fails. Of course unless you are offering a big incentive, like, in this case, giving something free on your website.

Can a TV be more intelligent, and remember these links for me? Probably not all, but some that I ask it to remember with the press of a button on my remote. It could later email them to me. Or it could publish it to some repository which I can lookup by going to http://my.tv… or something. This would help both the users and the advertisers. The system could publish metrics of how many links/ads I ask my TV to remember, which at an aggregate level, would be a very good metric for a TV ad.

Some food for thought…