July 18, 2011

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social

Filed under: Misc — Tags: , , , , — jeetu @ 8:13 pm

Posted at TechCrunch

by Erick Schonfeld

American Express is going all in on the daily deals business, striking a deal with Facebook that is similar to the one it already has with Foursquare. Through a new Facebook app called “Link, Like, Love,” AmEx cardholders can link their cards to their Facebook accounts just like they can already link their cards to their Foursquare accounts. Once they do so they will get a dashboard of deals from brands such as Whole Foods, Dunkin’ Donuts, Virgin America, and Sports Authority. (These offers are different than Facebook Deals, which Facebook sources itself)

Unlike Groupon or LivingSocial, these AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. One of the biggest challenges for the daily deals industry is how to measure how many offers are actually redeemed at thousands of different participating businesses. But AmEx has an advantage here in that it is already a payment network that is set up and accepted in businesses large and small around the world. All people have to do is buy the deal item with their AmEx card and they will be credited the deal amount. The Facebook twist is that the deals you see are influenced by what you and your friends “like” on the Web using the Facebook like button.

Although many of the deals at launch are with national brands, AmEx is also leveraging its relationships with smaller local merchants. It is a launching a program aimed at them called Go Social which allows merchants to manage deals across both Facebook and Foursquare, with other social networks to be added in the future. Business owners will be able to create their own coupon-less deals in a self-serve manner that are triggered whenever someone with a linked account buys a deal item. Self-serve has been a challenge so far with local merchants, but AmEx can market to them through its existing channels.

Go Social will also allow merchants to put their locations on social networks like Facebook and Foursquare, and track their deal campaigns across those networks. Since AmEx has all the payment information, it can track deal redemption fairly easily. Closing the offer to redemption loop is the singel biggest challenge in the daily deals space. Even Groupon Now, Groupon’s mobile app with instant deals, requires participating merchants to have iPhones and train staff on how to redeem the offers. AmEx doesn’t try to change the behavior of the consumer or the merchant, other than give them an incentive to pay with AmEx versus cash or a credit card.

While it all sounds good on paper, the proof will be in the quality and density of deals that AmEx can procure. This will be a battle between local sales forces. But it looks like Groupon and LivingSocial finally have some serious competition.

July 12, 2011

Dear human… – Zach Weiner – smbc-comics.com

Filed under: Misc — Tags: — jeetu @ 7:15 am

via Mudflats

original link

June 28, 2011

Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part

Filed under: Misc — Tags: , , , — jeetu @ 10:08 am

Posted at TechCrunch

by MG Siegler

Last night, you may have heard talk of a mysterious black bar appearing on the top of Google.com. Or you may have even seen it yourself. No, you weren’t hallucinating. It was a sign of something about to show itself. Something big. Google+.

What is Google+? It’s the super top-secret social project that Google has been working on for the past year. You know, the one being led by General Patton (Vic Gundotra) and General MacArthur (Bradley Horowitz). Yes, the one Google has tried to downplay as much as humanly possible — even as we got leak after leak after leak of what they were working on. Yes, the one they weren’t going to make a big deal about with pomp and circumstance. It’s real. And it’s here.

Sort of.

You see, the truth is that Google really is trying not to make a huge deal out of Google+. That’s not because they don’t have high hopes for it. Or because they don’t think it’s any good. Instead, it’s because what they’re comfortable showing off right now is just step one of a much bigger picture. When I sat down with Gundotra and Horowitz last week, they made this point very clear. In their minds, Google+ is more than a social product, or even a social strategy, it’s an extension of Google itself. Hence, Google+.

How’s that for downplaying it?

“We believe online sharing is broken. And even awkward,” Gundotra says. “We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets — or into being completely public,” he continues. “Real life sharing is nuanced and rich. It has been hard to get that into software,” is the last thing he says before diving into a demo of Google+.

What he proceeds to show me is a product that in many ways is so well designed that it doesn’t really even look like a Google product. When I tell Gundotra and Horowitz this, they laugh. “Thank you,” Gundotra says very enthusiastically. Clearly, they’ve put a lot of work into both the UI and UX of Google+.

The first thing Gundotra shows me about Google+, and the first thing you’re likely to interact with, is something called “Circles”. You may recall that talk of this feature leaked out a few months ago — though it wasn’t exactly right. In fact, our story from months prior about a feature of Google +1 (the name of the network at the time which ended up being the name of the button — more on that in a bit) called “Loops” may have been a bit closer. That is, Circles isn’t actually a stand-alone product, it’s a feature of Google+ — an important one. “It’s something core to our product,” Gundotra says.

It’s through Circles that users select and organize contacts into groups for optimal sharing. I know, I know — not more group management. But the truth is that Google has made the process as pleasant as possible. You simply select people from a list of recommended contacts (populated from your Gmail and/or Google Contacts) and drag them into Circles you designate. The UI for all of this is simple and intuitive — it’s so good, that you might even say it’s kind of fun. It beats the pants off of the method for creating a group within Facebook.

Gundotra realizes that many social services have tried and failed to get users to create groups. But he believes they’ll succeed with Circles because he says they’re using software in the correct way to mimic the real world. More importantly, “you’re rewarded for doing this,” he says. How so? A big feature of Google+ is the toolbar that exists across the top of all Google sites (yes, the aforementioned black one). Once your Circles are set, sharing with any of them from any Google site is simple thanks to this toolbar.

Speaking of this black toolbar, which was codenamed the “Sandbar” as Google was working on it, Horowitz explains that it arose from the fact that sharing models on different sites are all different. The toolbar is an attempt to unify them. This toolbar will exist across all Google properties (though it may take some time to fully roll out). And down the road, you can imagine browser extensions, mobile versions, etc. But again, we’re on step one here.

Next, Gundotra showed off a feature called “Sparks”. He was quick to note that even though it’s a search box, this is not some sort of new search engine. Instead, he calls is a “sharing engine”. “Great content leads to great conversations,” he says. With Sparks, you enter an interest you have and Google goes out and finds elements on the web that they think you’ll care about. These can be links to blog posts, videos, books — anything that Google searches for. If you find something you like, you can click on an item to add it to your interest list (where it will stay for you to quickly refer to anytime you want). Or you can see what others are liking and talking about globally in the “Featured interests” area.

“Our goal here is to connect people. And everyone has a camera in their pocket,” Gundotra says as he shows me “Instant Upload”. This feature of Google+ relies on the use of an Android devices to take photos or shoot video. From a new app, you’ll do either of these things and the content will automatically be uploaded to Google+ in the background and stored in a private album (which you can share with one click later).

Another feature of Google+ is called “Huddle”. It’s essentially a group messaging app that works across Android, iPhone, and SMS to allow you to communicate with the people in certain Circles. When I asked why they wouldn’t just use Disco, the group messaging app that the Slide team within Google built, Horowitz would only smile and pretend that he didn’t know what I was talking about.

Finally, there’s a feature called “Hangouts”. “Everyone has high-speed networks these days, but how many use group video chat?,” Gundotra asks. “Not a lot.” He notes that while there are technical challenges, and some cost money, the biggest problem is that it’s socially awkward to video chat with someone. The Google+ team set out to fix this by thinking about neighbors sitting out on porches. If your neighbor is sitting there, you know that they’ll likely be interested in striking up a conversation. In fact, it would be rude for you to walk by and not say anything.

With that in mind, Google+ Hangout attempts to solve the social problem of video chat by making it easy for you to let others know that you’re interested in chatting. And if you’re already chatting with a Circle, everyone else in that Circle will get an alert to come hang out. This works for up to 10 people. And seeing it in action is a bit magical. Gundotra starts a Hangout with some co-workers and as they join, conversations start between multiple people. But the Google+ system is smart enough to focus on who is controlling the conversation in any given minute. This makes the conversation easy to watch. It was almost as if an editor is working behind the scenes, cutting between people.

Even cooler is that you can share a piece of content, like a YouTube clip, and everyone in the Hangout can watch it together while talking about it. It sounds a bit cheesy, but it’s really pretty great.

After the rundown of all of these features, Google+ may sound a bit convoluted. But the key to the project is the attempt to unify everything. This is done via the toolbar (which features a drop-down showing you all of your relevant Google+ activity), but also on the mobile apps (again, Android and iPhone), and, of course, on the web. The Google+ site is the main stream on which you’ll find everything. From here, you can easily switch between all of your Circles, share content with any of them, start a Hangout, look up Sparks, etc.

All of the information flowing through the system does so in real time. As something is shared with you, it appears at the top of your stream. It’s a bit like FriendFeed, in this regard (which I love).

You’ll also find a link to your Google+ Profile, which will replace your old Google Profile if you have Google+ enabled. On this profile you’ll find not only a stream of everything you’ve shared across Google+, but also your +1 content. That’s likely important. While there has been plenty of speculation (by myself and others) that the +1 Button is already a dud, the larger picture is still a bit hidden. While Gundotra and Horowitz declined to specifically talk about it too much, you’ll see a +1 button on all Google+ content — the +1 Button clearly ties deeply into all of this. It is going to be their Facebook “Like” button.

All of this sounds great so far, but what about the downsides? Whether they’ll admit it or not, Google is making a bold and perhaps risky move by attempting to attack social from scratch. What if they flop again?

From the little that I’ve seen so far, Google+ is by far the best effort in social that Google has put out there yet. But traction will be contingent upon everyone convincing their contacts to regularly use it. Even for something with the scale of Google, that’s not the easiest thing in the world — as we’ve seen with Wave and Buzz. There will need to be compelling reasons to share on Google+ instead of Facebook and/or Twitter — or, at the very least, along with all of those other networks. The toolbar and interesting communication tools are the most compelling reasons right now, but there will need to be more of them. And fast.

Speaking of Buzz, one thing that strikes me about Google+ is that it seems a bit like Google Buzz done right. When I asked if Google+ would be the official death of Buzz, Horowitz declined to say, but did note that it was still being decided how those pieces will play together.

And that could be a bigger issue for Google. With much of Google+, they’re simply creating a new layer rather than utilizing Google’s existing services. For example, when you upload pictures to Google+, they don’t just go to Picasa (though they do go there as well), they also reside on Google+. On one hand, that will confuse some users. On the other, it’s quite refreshing to see Google attempt to start fresh with this new project.

What about Twitter, Facebook, or other social integration? Horowitz wouldn’t go into too much detail as it sounds like tie-ins are still being discussed. As I understand it, right now, Google+ will largely be a stand-alone network with some low-level third-party social network integration.

So when can you try Google+? Here’s the thing that will be a kick in the pants to some users: Google is beginning to roll it out today, but it will only be a very limited field trial. You can submit your email address here to be entered into the system and notified as roll-outs continue, but Google says that they have no set time table for a full rollout. Again, this is phase one of what Google hopes to do with Google+, so they’re taking it slow.

“It’s not about one particular project, it’s about Google getting better. We know this is going to take us a considerable amount of time. But we want to make Google better by connecting you with your relationships and interests,” Gundotra reiterates. He declined to state how big the team within Google currently working on the project is, but says that it’s a “decent sized team”.

“Today’s web is about people. To organize the world’s data, you have to understand people,” Gundotra concludes, noting that newly crowned CEO Larry Page has been heavily involved in this project from the get-go.

As it is unveiled to the world, Google+ sounds and looks great. But we’ve seen that before from Google. Now comes the hard part.

More: 

Why Google+ Looks Good: Original Macintosh Team Member Andy Hertzfeld

While We Await The Native App, The Google+ iPhone Mobile Web App Is Pretty Solid

Good First Sign: I Have A Strong Desire To Keep Using Google+






Information provided by CrunchBase

March 28, 2011

Amazon Beats Apple And Google To Cloud-Based Music Storage/Streaming

Filed under: Misc — Tags: , , , , , , , — jeetu @ 9:37 pm

Posted at TechCrunch

by MG Siegler

Well, the rumors were true. Not only is Amazon entering the “music locker” space, they’re doing it before both Google and Apple — as their “Cloud Drive” and “Cloud Player” have just gone live on their site tonight.

Cloud Drive is the name Amazon is giving to its media storage space on their servers. They give you 5 GB of storage for free and allow you to access the media from any computer. Cloud Player is the name of yes, the actual player. And it comes in two flavors: a player for the web, and one for Android devices. You’ll note an absence of an iOS player…

A bit more:

  • Any album bought through Amazon MP3 is stored for free in your Cloud Drive — a very nice perk.
  • If you buy one album from Amazon MP3, they’ll upgrade your Cloud Drive storage to 20 GB for free for a year — another nice perk.
  • Normally, 20 GB of Drive storage will cost $20 for a year. 50 GB is $50. 100 GB is $100. And so on. All the way up to 1 TB for $1,000.
  • The Cloud Drive storage isn’t just for music — Amazon notes that 1 TB will hold 70 hours of HD video.
  • Other files can be uploaded — this includes music, movies, photos, and even documents.
  • The MP3 uploader accepts MP3 or AAC files, but they must be DRM-free (.wma, .wav, .ogg and others are not supported)
  • Old Amazon MP3 purchases aren’t put in your Cloud Drive, only new purchases going forward (though you can manually upload).
  • The Android Cloud Player is built into the Amazon MP3 app — it’s in both the Android Market and Amazon’s new Appstore.
  • This is for U.S. customers only for the time being.
  • Cloud Player for the web works on IE 8 and above, Firefox 3.5 and above, Chrome, and Safari. There is no Opera support. And Flash is required (but for uploads only).
  • There’s also a stand-alone uploader app for Mac and PC.
  • You can’t upload music from your mobile device “at this time”.

So there you go, Amazon has won the race of the big three to deliver a fully cloud-supported music option. Current whispers have Google launching something very similar at their I/O conference in May. And Apple is working on a similar concept as well — but it may not launch until this fall. At least that was the original plan, Amazon’s move may alter things, obviously.

MoreAmazon Cloud Player Doesn’t Work On iOS — But It’s Not A Flash Issue

Information provided by CrunchBase

March 27, 2011

Goodnight, Swoopo: The Pay-Per-Bid Auction Site Is Dead

Filed under: Misc — jeetu @ 6:32 pm

It might be dead, but the model had some merit. Lets see if someone is able to fix it and come up with a better profitable Swoopo

Jeetu

Posted at TechCrunch

When I first wrote about Swoopo back in 2008 I found it abhorrent. It was, in short, a form of gambling masquerading as an auction site. You paid for bids – the more bids you bought the better the chance that you’d be able to pay a reduced price for a certain item. The real money came from the suckers who ran up the price. All those previous bids, at $1, were junked in the process.

They called it entertainment shopping. Now, however, I call it dead.

The company filed for bankruptcy in Germany on the 23rd and although the site appears to be down due to “technical difficulties,” I think the difficulties are more financial. Technologizer has found that the company is finding a liquidator to divest its assets and all bidders with current balances with the company are SOLwoopo.

Some of Swoopo’s competitors are still around (I feel I must refrain from linking to them except in excoriation and so I’ll avoid that here) but hopefully they will suffer the same fate. Fools and their money, as they say, are soon parted. It becomes immoral when the ones doing the parting have stacked the deck in their absolute favor.

Information provided by CrunchBase

March 22, 2011

Boom! Professional Social Network LinkedIn Passes 100 Million Members

Filed under: Misc — Tags: , — jeetu @ 3:43 am

Posted at TechCrunch

by Leena Rao

2011 has proven to be a monumental year so far for professional social network LinkedIn. The company filed its S-1 for a public offering, released a number of data-focused products and unveiled a social news reader for professionals. And today, the professional social network has hit an important milestone: 100 million users.

LinkedIn, which launched in 2003, says that it is now being used in over 200 countries, with more than half of its users originating from outside the U.S. To be exact, the U.S. has 44 million LinkedIn members, and there are 56 million members outside of the U.S. Brazil is seeing the highest growth rate, with new user adoption rising 428 percent year-over-year. Mexico is also seeing major growth, with membership growing by 178 percent year-over-year.

Currently 17.8 million LinkedIn users a members of the network’s Groups and 1.2 million post comments to Groups weekly. There are now over 2 million company pages, with eBay, Amazon, Apple, Cisco, EMC and Campbells as the most represented companies on the network based on the number of employees that are on LinkedIn. There are now 1.3+ billion connections between LinkedIn’s members and 79+ million job transitions/changes tracked on the network.

For LinkedIn, 100 million users comes with a caveat. As the company wrote in its S-1 filing, “The number of our registered members is higher than the number of actual members, and a substantial majority of our page views are generated by a minority of our members… If the number of our actual members does not meet our expectations or we are unable to increase the breadth and frequency of our visiting members, then our business may not grow as fast as we expect, which will harm our operating and financial results and may cause our stock price to decline.”

So while 100 million users is an impressive milestone, the company admits that its active users are below this number. How much below, however, is unclear. According to comScore, LinkedIn saw 71.5 million unique visitors worldwide in February.

And of course, it’s important to note that 100 million is one-sixth of Facebook’s 600 million userbase (Facebook saw 676.7 million unique visitors worldwide in February, reports comScore). But as the company prepares for a public offering, growth in terms of users will be an important selling point for potential investors. And LinkedIn’s revenue and profit is increasing steadily. It took LinkedIn 8 years to reach 100 million members; how long will it take the network to reach 200 million users?

Information provided by CrunchBase

Amazon’s Android App Store Launches: Test Drive Apps Directly From Your Browser

Filed under: Misc — Tags: , , , — jeetu @ 12:05 am

Posted at TechCrunch

by Jason Kincaid


This morning Amazon is officially launching its Android App Store — a storefront for apps that will compete directly with Google’s official Android Market. We first broke the news about the impending App Store back in September and had some thorough coverage on the details in January when it opened to developer submissions. But now the store is finally going live to consumers (it will be rolling out over the course of the day, so you may not be able to access yet). And while there were leaks abound about this morning’s launch, there are still a few details that Amazon managed to keep quiet.

The biggest one: Amazon will let you ‘Test Drive’ nearly any Android application in the App Store directly from your browser using some very interesting technology (Update: Amazon says it’s available for “many applications”) . Click the ‘Test Drive’ button, and Amazon will launch an emulated instance of Android on its EC2 cloud, which you’ll be able to control directly from your browser (it uses Flash). Some features won’t work right now (like functions that take advantage of the phone’s accelerometer) but you should be able to at least get the gist of what you’re buying. Amazon was unable to give me early access to this prior to today’s launch, but I’ll update with my impressions as soon as I get to try it out.

The other big revelation is Amazon’s free app-of-the-day. Every day, Amazon will be choosing a premium application and making it free to consumers, giving people a reason to check in on the store on a frequent basis. This is made possible by the fact that Amazon, not developers, sets the pricing of each application. Here’s how I described the pricing model in my previous post:

The biggest departure from the mobile app stores we’ve grown accustomed to involves pricing. Unlike Apple’s App Store and Android Market, where developers can set their price to whatever they’d like, Amazon retains full control over how it wants to price your application. The setup is a bit confusing: upon submitting your application, you can set a ‘List Price’, which is the price you’d normally sell it at. Amazon will use a variety of market factors to determine what price it wants to use, and you get a 70% cut of the proceeds of each sale (which is the industry standard). In the event that Amazon steeply discounts your application, or offers it for free, you’re guaranteed to get 20% of the List Price.

In other words, if your app gets picked for Amazon’s deal of the day, you’re entitled to 20% of the list price that you previously set. That may not sound like much, but these daily specials are probably going to see download counts that are far higher than normal.

To coincide with the launch, Amazon is also announcing (as has been previously reported) that it has exclusive rights to the Rio version of Angry Birds, which is a tie-in to an upcoming feature film. The game will normally sell for 99 cents, but will be available free for a limited time. This is a smart move on Amazon’s part, as it will give legions of Angry Birds fans a reason to check out the store in the first place (and will also likely prompt word-of-mouth exposure as friends show off their ‘special’ version of the game to each other).

 

The App Store is a bold move on Amazon’s part because it’s going head-to-head with Google’s official Android Marketplace — and it may actually provide some serious competition. Unlike Android Market, which has a very open submission process, Amazon will be screening every application to ensure that it meets a certain standard of quality (it isn’t a high bar, but at least you’ll be assured the app won’t crash at launch). Amazon will also be undercutting Google’s marketplace on pricing. And it’s going to be recommending applications to users — even when you’re browsing physical goods on Amazon (if you’re checking out a baseball bat, it might recommend a baseball game for your phone).

Of course, while you can access Amazon’s App Store from both its website and a mobile application, it isn’t coming pre-installed on most Android phones the way Market is, so it’s going to take a while to gain traction. But that will likely change. Expect Amazon to work out deals with carriers to come preloaded on phones. And my hunch is that the store will become very important for various splintered versions of Android that aren’t backed by Google, not the least of which could come from Facebook.

Oh, and just in time for the launch, Apple is suing Amazon over its use of the name ‘App Store’.

Information provided by CrunchBase

March 20, 2011

In The Race For More Spectrum, AT&T Is Acquiring T-Mobile For $39 Billion

Filed under: Misc — Tags: , , , , — jeetu @ 11:34 am

Posted at TechCrunch

by MG Siegler

As anyone who has read a tech blog in the past few years will know, AT&T has been under attack for not being able to match the network capacity of larger rival Verizon. And when they won the majority of the bids for the open spectrum in 2008, Verizon also had a clear path to the future. Now AT&T is taking another path: buying T-Mobile.

Here’s the release with the details of the deal. AT&T will pay roughly $39 billion to Deutsche Telekom for T-Mobile USA. Deutsche Telekom will also get a roughly 8 percent ownership stake in AT&T as a result of the deal. And a Deutsche Telekom executive will join AT&T’s Board.

With the deal, AT&T will get access to T-Mobile’s roughly 35 million customers. If the two fully merge, this will push AT&T far past Verizon in terms of subscriber numbers. Currently, Verizon has about 100 million subscribers in the U.S., while AT&T has about 95 million. This deal will also leave Sprint as the lone large outsider, with about 50 million subscribers.

The agreement has already been approved by both Boards, but obviously will have to pass government scrutiny.

Here are AT&T CEO Randall Stephenson’s key quotes from the release:

“This transaction represents a major commitment to strengthen and expand critical infrastructure for our nation’s future. It will improve network quality, and it will bring advanced LTE capabilities to more than 294 million people. Mobile broadband networks drive economic opportunity everywhere, and they enable the expanding high-tech ecosystem that includes device makers, cloud and content providers, app developers, customers, and more. During the past few years, America’s high-tech industry has delivered innovation at unprecedented speed, and this combination will accelerate its continued growth.”

And:

“This transaction delivers significant customer, shareowner and public benefits that are available at this level only from the combination of these two companies with complementary network technologies, spectrum positions and operations. We are confident in our ability to execute a seamless integration, and with additional spectrum and network capabilities, we can better meet our customers’ current demands, build for the future and help achieve the President’s goals for a high-speed, wirelessly connected America.”

And here’s Deutsche Telekom CEO René Obermann:

“After evaluating strategic options for T-Mobile USA, I am confident that AT&T is the best partner for our customers, shareholders and the mobile broadband ecosystem. Our common network technology makes this a logical combination and provides an efficient path to gaining the spectrum and network assets needed to provide T-Mobile customers with 4G LTE and the best devices. Also, the transaction returns significant value to Deutsche Telekom shareholders and allows us to retain exposure to the U.S. market.”

Stephenson’s wording, and other wording in the release referencing President Obama seems to be a clear message that AT&T thinks this deal should get government approval. Here’s the key blurb in that regard:

With this transaction, AT&T commits to a significant expansion of robust 4G LTE (Long Term Evolution) deployment to 95 percent of the U.S. population to reach an additional 46.5 million Americans beyond current plans – including rural communities and small towns. This helps achieve the Federal Communications Commission (FCC) and President Obama’s goals to connect “every part of America to the digital age.” T-Mobile USA does not have a clear path to delivering LTE.

The “rural communities” and “small towns” wording is a big part of both the net neutrality and spectrum debate. AT&T wants to make it clear that they’re doing this for the little guys. It’s a smart play, but whether or not it will work is another matter. Certainly, Verizon will have some things to say about this deal.

It also looks like T-Mobile customers may end up getting access to the iPhone after all… This commercial is certainly much more interesting now.

MoreFast Break: As Of Last Week, Many At Sprint Thought They Were Merging With T-Mobile

Information provided by CrunchBase

March 19, 2011

Zynga moving to Seattle’s Pioneer Square

Filed under: Misc — jeetu @ 11:29 am

Posted at TechFlash

Social game maker Zynga has picked Seattle’s historic Pioneer Square to open its local office.

March 17, 2011

Architectural Best Practices

Filed under: Misc — jeetu @ 8:03 am

In my current project, we are rewriting an app that was created 10-12 years ago. And the managers are like – ‘can’t we just have a couple of wrapper layers to decouple existing (messed up) layers?’
There should be separation of roles – a self deluding ‘techie’ manager is probably the worst layer in a project. :)

ABJ

Posted at Geek And Poke

Decoupling

 

 

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