December 28, 2010

Zynga’s CityVille Now More Than 25 Percent Bigger Than FarmVille

Filed under: Misc — Tags: , , , , — jeetu @ 3:00 am

Posted at TechCrunch

by Robin Wauters

We knew Zynga’s Facebook game CityVille was a hit if the company ever had one (and it’s had several already) but the growth that it is displaying is simply mind-blowing.

We’ll kick off by pointing out that the game was released on December 2, 2010, which is less than a month ago.

The company subsequently reported that in the game’s first 24 hours on Facebook, over 290,000 people had already played CityVille. A few days later: 3 million daily active users. And while you turned your eyes away from the screen for a few minutes: bang, 6 million active users.

Last week, the Sim City-esque game logged about 61.7 million monthly active users, effectively eclipsing its other hit game, FarmVille. Today, CityVille is at close to 72.5 million monthly active users, which means that it has already outgrown FarmVille (which boasts roughly 57,4 million monthly active users) by more than 25 percent.

CityVille isn’t just the biggest game on Facebook, it’s now the biggest game on Facebook with one hell of a margin.

For the record: we got the numbers straight from the application pages, as AppData’s stats on monthly active users appear to be a tad outdated at the time of writing.

And just for the heck of it, here are the current usage stats for the other “Ville” games:

FrontierVille: 30,468,070 monthly active users
PetVille: 8,394,142 monthly active users
YoVille: 6,232,611 monthly active users
FishVille: 4,969,283 monthly active users

No wonder Google investor John Doerr famously said Zynga is probably his VC firm’s best investment to date. Its growth is simply astounding.

Information provided by CrunchBase

December 22, 2010

Flipkart Acquires WeRead [Updated]

Filed under: Misc — Tags: — jeetu @ 1:23 am

Posted at Pluggd.in

by sinha

WeRead started as a Facebook app (launched by uGenie*/was started as a part time project) and later converted to a full fledged online network, enabling users to discover/recommend books using existing socionets like Facebook, Orkut etc.

Flipkart has announced that they have acquired WeRead from Lulu. Earlier, Lulu (which acquired uGenie) had certain plans for WeRead, but nothing substantial has come out of it (the plan was to use WeRead as a marketing channel for self-publishing authors of Lulu).weread

To give you certain context, uGenie founders have already quit Lulu/WeRead around 2-3 months back and  Lulu’s Bangalore office was shut down in August 2010.

As far as Flipkart’s interest is concerned, this is a contextual service – i.e. discovery of books via online networks (WeRead boasts of 3 million readers and 60 million books added by the users); plus all the ‘Buy’ links (from WeRead) will now point back to Flipkart (points to Amazon otherwise).

* – The Facebook app was built by Mekin (and other colleagues). Mekin now works for Flipkart.

Recommended Read: 2010: The “Dabangg’ Year for Indian Internet Startups

December 19, 2010

Thanks In Part To Free Shipping Offers, Online Holiday Spending Up 12 Percent To $27.5B

Filed under: Misc — Tags: , — jeetu @ 11:14 am

Posted at TechCrunch

by Leena Rao

We know that online holiday spending is reaching highs this year, as consumers are looking to the web for deals this season. To date, comScore is reporting that $27.46 billion has been spent online, which is a 12 percent increase versus the same period of time last year. This past week ending December 17, reached $5.15 billion in spending, which is an increase of 14 percent.

In fact, four individual days this past week surpassing $900 million, led by Green Monday (Monday, December 13) with $954 million and Free Shipping Day (Friday, December 17) with $942 million.

It looks like more retailers are using free shipping as an incentive and consumers are responding positively to this trend. comScore’s data shows that sales on Free Shipping Day increased by 61 percent thanks to retailers promoting the deal. The company says that more than 1,500 online merchants offered free shipping this year, including Amazon, Walmart and others.

Each of the past five weeks has seen free shipping on at least half of transactions, while that benchmark was reached only once during the 2009 season. For the five-day week ending with Free Shipping Day, the percentage of transactions with free shipping reached 52.7 percent, up 12 percent from last year.

In terms of actual categories, spending on Computer Hardware is at the top of the list with a 25 percent increase versus last year. Interestingly, comScore says that purchases of handheld devices (such as Apple iPads and e-readers) and laptop computers are most popular and is driving this sales growth. Consumer electronics came in second, growing 22 percent; followed by Books & Magazines (up 21 percent), Computer Software excluding PC Games (up 16 percent) and Toys (up 15 percent).

While we won’t know the final tally of overall spending this holiday season, all signs point to online retailers seeing healthy sales. Total spending is expect to rise 11 percent to $32.4 billion this year, so we still have a few billion to go. It’s always a good sign to see record breaking Cyber Monday and Black Friday sales; but it’s even better when consumers are continuing to spend following these peak days.

Information provided by CrunchBase

December 18, 2010

How VMware Differs from Amazon Web Services in its Approach to Importing Virtual Machines

Filed under: Misc — Tags: — jeetu @ 11:12 am

Posted at ReadWriteWeb

by Alex Williams

vizcloudkick.pngAmazon Web Services (AWS) importing VMware images is a bit like the Hotel California. You can check in but you can never leave.

That’s VMware’s view about AWS importing VMware virtual machines. Without any real export features, AWS is locking in customers that want to extend its virtualized infrastructure to a public cloud environment.

Matthew Lodge is senior director of cloud services for VMware. We caught up with him this week to talk about VMware’s approach and how it differs to AWS.

Sponsor

Lodge referred to Tom Bittman, a Gartner Research analyst who says that security and performance are two of the top concerns around public cloud infrastructure.

That, in a nutshell, is a distinct way that VMware differs from AWS.

Hybrid is what VMware sees as its next push. In making the move to import VMware virtual machines, AWS is recognizing a significant market opportunity. It’s also a testament to VMware’s dominant place in the market.

But George Reese sees some issues with both AWS and VMware’s methods. Reese is the founder of EnStratus, a cloud management service that helps companies extend their data centers to the cloud. He says the AWS import method is too low level. He said to us via Twitter that it would be similar to an app running on its own separate motherboard. That motherboard would then have to be ported from one server to the next.

The better alternative is to be portable to the application layer and run your application on any virtual machine on your target operating system.

Lodge says that VMware offers its customers security and control when moving to the cloud.

In a blog post this past August, he wrote:

“Another important area that we heard about time and again was security. Consequently, security is a key part of vCloud Datacenter services. There are three parts to this: the security of the cloud infrastructure itself, the applications running in the cloud, and the access and authentication rights for cloud users within your organization.

You told us it wasn’t enough that the infrastructure and apps are protected; security teams and auditors need to be able to verify and document it too. To deliver on that, vCloud Datacenter service infrastructure has to meet a strict set of physical and logical security controls, with all logs available for inspection by third party auditors. We developed a control set derived from ISO 27001 and consistent with SAS70 Type II for that purpose, which our service provider partners implement.

We also took advantage of the new vShield Edge and vCloud Director “follow the app” virtual security, which provides a full stateful firewall (again, the logs are available for audit), virtual Layer 2 networking, and full Layer 2 network isolation. As a result, security policy and implementation automatically follow the app, regardless of where it lands physically. (There will be more on this in another blog post.)You also get full role-based access control, authenticated against your own enterprise directory so that you have the kind of access and authorization security you’re used to.”

AWS, Lodge maintains, has a virtual firewall that does not provide a high level of security. You can’t see into it if there is an attack.

“They do not get logs out of the firewall,” Lodge said. “If they’re being attacked they can’t see the logs to see if they are actually getting attacked. They can’t see what happens.”

AWS maintains its network is secure and there is lots to show for that being true. But the situation changes when you start moving virtual machines.

We’ll get more into that in an upcoming post about virtual networks and the emerging awareness that networks require. Lodge and a host of others have a lot of insights into the topic that is worth exploring.

The bottom line: VMware is offering a far more sophisticated service than AWS but the flexibility and pricing for the AWS service makes it a compelling alternative to the VMware approach.

There are a lot of other players in this space, too. EnStratus is a world-class cloud management service. Rackspace is making its own mark by acquiring Cloudkick.

The new year? Our bet is the cloud will become far more transparent. The difference is that by the end of 2011, this will all be far more familiar to companies and perhaps a lot easier to implement, too.

Discuss

December 6, 2010

Gmail: Priority Inbox Is Working; Users Spending 15 Percent Less Time Reading Email

Filed under: Misc — Tags: , , , — jeetu @ 5:27 pm

Posted at TechCrunch

by MG Siegler

Back in August, when Google launched Priority Inbox for Gmail, we praised it. And rightfully so. It took many of our nightmare inboxes and turned them into dreams. Well, okay, let’s not get crazy. But it did make them more manageable. And now Google has so stats to share to prove it.

When looking at the median numbers, Google has found that Gmail Priority Inbox users spend 43 percent more time reading “important” emails versus “unimportant” ones. But even more impressive is the overall stat: Priority Inbox users spend 15 percent less time reading email than Gmail users who don’t have it turned on. That’s actually pretty staggering.

Google also used their post on the matter tonight to showcase a small but interesting new feature. Now, if you hover over the “important” indicator on an email, Gmail will tell you why they think it’s important. It could be because of the people messaging you, or the content of the conversation, among other reasons. This transparency is helpful, for example, in showing exactly why Gmail keeps placing some spam email in my Priority Inbox.

Google also says that Priority Inbox should now respond faster to your manual corrections. Again, that should help with some poor categorization issues.

Priority Inbox still isn’t my dream of a Gmail Lite, but it’s a start.

Information provided by CrunchBase